Raising Funds and Building Connections Through Community Events
Ideas from Real-Life Success Stories
Organising community events isn’t just about bringing people together - it’s also a fantastic way to raise funds and foster a stronger sense of community. Over the years, I’ve been part of many successful events with Checkley Parish, Great Wood Community Hall, and other local groups. These experiences have shown me the value of collaboration, creativity, and, sometimes, taking a leap of faith to try something completely new.
If you’re a parish council, community group, or charity looking for inspiration, here are some real-life examples of how we’ve raised funds and strengthened bonds through our events.
1. Dog Shows: Simple and Fun Fundraising
Event: Dog Show at Picnic in the Park
At our Picnic in the Park, we hosted a dog show with categories like “Waggiest Tail” and “Best in Show.” Entry was just £1 per dog, and all proceeds went toward funding future community events. It was a hit with families, and the competition created a buzz that carried throughout the day.
How It Raises Funds:
Affordable entry fees encourage participation while adding up quickly when many people join.
Partnering with local pet businesses to sponsor prizes adds an extra incentive for participants.
Tip: Consider offering unique prizes, such as vouchers from local businesses or handmade dog treats, to make the event even more memorable.
2. Craft Fairs: Showcasing Local Talent While Raising Funds
Event: Great Wood Community Fair
Craft fairs are a staple for community fundraising. At our fairs, we ask stallholders for a small donation of £10 per space and offer tea and coffee, which raises additional funds. The combination of local artisans and a welcoming atmosphere ensures these events are always a success.
How It Raises Funds:
Stallholder donations provide a reliable source of income.
Refreshment sales add a steady flow of donations with minimal effort.
Tip: Promote your craft fair in local Facebook groups to attract both stallholders and attendees. A simple post with photos of previous fairs can generate lots of interest.
3. Trying Something New: Food and Paws Fest
Event: Food and Paws Fest
This was our first Food and Paws Fest, and I’ll admit, it was a bit nerve-wracking to try something completely new. But the event was a huge success! We combined food vendors with dog-related activities like “Best Dressed Dog” and obedience sessions. It drew a fantastic crowd, and the community loved the unique concept.
How It Raises Funds:
Charging vendors a small fee (£10) to attend ensured a steady income while keeping it affordable for them.
Fun competitions, like dog shows, brought in extra funds through entry fees.
Tip: Don’t be afraid to try something different! Combining themes - like food and pets can attract a broader audience and make your event stand out.
4. Bringing Joy While Raising Funds: Santa’s Sleigh Runs
Event: Community Santa Sleigh Runs
Our Santa Sleigh Runs are a perfect example of how a creative idea can become a cherished community tradition while raising vital funds. During the festive season, Santa travels through the parish on our beautifully built sleigh, stopping to meet families, take photos, and hand out sweets to children. These runs are not only magical moments for the community but also an opportunity to raise funds through donations.
Local businesses and community groups collaborated on building the sleigh, contributing their time, materials, and skills to bring the idea to life. This collaboration has built strong relationships that we can rely on for future projects.
How It Raises Funds:
Volunteers accompany Santa to collect donations from families during the sleigh runs.
The funds raised go directly toward supporting community events and maintaining the sleigh for future years.
Tip: If you're considering a similar project, reach out to local businesses for sponsorship or support in building and decorating the sleigh. Promote the runs through social media and community groups to maximise turnout and donations.
5. Engaging Young People in Community Projects
Event: High Street Planters and Christmas Displays
Involving young people in community projects is a fantastic way to foster connections and build a sense of pride within the community. This year, we worked with local schoolchildren to plant up the high street planters, brightening up the village and showcasing the children’s efforts.
The youth club also got involved in adding a festive touch to our Christmas celebrations by painting ceramic Christmas trees for display. Seeing their creativity come to life added a heartwarming and personal element to our village decorations.
How It Builds Connections:
These activities create a bond between the younger generation and their community, fostering a sense of ownership and pride.
They also strengthen relationships with schools and youth groups, opening up opportunities for future collaborations.
By highlighting these efforts during events or on social media, we inspire others to get involved, creating a ripple effect of community spirit.
Tip: Partnering with schools and youth groups for projects like these is a win-win. The children feel valued and connected, and the community benefits from their creativity and enthusiasm.
6. Seasonal Magic: Festival of Lights
Event: Christmas Festival of Lights
Our Festival of Lights is a staple in the community calendar. Featuring live music, festive stalls, and a light procession led by Santa’s sleigh, the event raises funds through stallholder donations, refreshment sales, and community contributions.
How It Raises Funds:
Seasonal events naturally attract larger crowds, increasing opportunities for donations.
Collaboration with schools and clubs, like choirs or craft groups, adds variety and charm while boosting attendance.
Tip: Incorporating children’s activities, like making ornaments or singing carols, creates family-friendly appeal and enhances community spirit.
7. Promoting Events and Finding Support
Promoting your events effectively is essential to their success. Here’s what’s worked for us:
Create Facebook Events: These make it easy for people to RSVP and share your event with friends. Post regular updates, like sneak peeks or countdowns, to build excitement.
Join Local Groups: Community and event-focused Facebook groups are invaluable for spreading the word and connecting with potential vendors or entertainment providers. For example, groups like Events, Fairs, Shows, and Stall Holders UK have been instrumental in finding new participants for our events.
Build Relationships: Stay connected with vendors, local businesses, and performers after each event. A quick thank-you message or shout-out on social media can go a long way in ensuring their continued support.
Tip: Keep a running list of trusted vendors and performers. Having a reliable network makes planning future events much smoother.
How We Can Work Together
Planning events can be overwhelming, but you don’t have to do it alone. Whether you need help coordinating vendors, promoting your events, or developing strategies to engage your community, I’m here to help.
Explore my services for charities and community groups here: Charities & Community Groups Services.
Conclusion: Events That Make a Difference
Community events are about more than raising funds - they’re opportunities to create connections, celebrate shared values, and build lasting relationships. From craft fairs to dog shows, and from seasonal celebrations to experimental ideas like Food and Paws Fest, each event is a chance to strengthen your community.
Ready to start planning your next event? We can make it a success.
Looking for more ways to fund your community projects? Download my free Grant Writing Starter Guide to help you secure funding and bring your ideas to life. Get your copy here!
